Logo + branding

LOGO

A logo is a key part of an overall visual identity, crucial for your audience to recognise your brand. Your logo and branding go hand in hand, therefore you need to think about both at the same time to create a memorable brand identity.

BRAND IDENTITY

It is important for your brand to stand out against your competitors, so you need to have something that is eye catching, professional and distinctive but also in keeping with who you are as a business. Your logo and brand helps to tell the story of your company and what you represent.

What story do you want to tell?

new brand package

Stand out from the crowd with a unique design for your new business that can be used on all of your communications including websites, social media, stationary and marketing materials.

Deliverables include
logo design: 

You will have one primary logo with a secondary logo (favicon/submark). Full colour (if applicable) and black and white versions supplied.

File formats: AI, EPS, JPG, PNG 

Colour palette:
All colour references for your new brand, so you are able to use your brand colours in all sorts of applications.
Font suggestions:
Font references for fonts to allow consistency across all of your marketing materials. Fonts are selected with consideration in reflection of your target audience.
 

new brand process

 

1

If you are interested in working with me, please get in touch to discuss availability and your requirements.

4

Using the information you have provided I will conduct my own research into the project and put together some ideas.

7

Once received I will give you a call to hear your thoughts. I can then make any changes if required and return for you to decide on a final design.

2

You'll receive a free quote detailing an agreement of deliverables, plus an invoice for the deposit to secure your spot.

5

Before the start of the design work we will have a Clarification Call to run through your requirements and the process, to make sure everything is covered.

8

Once the final design is chosen I will create a final presentation displaying the logo, along with colour and font references.

3

On receipt of the deposit I'll send you my Branding Questionnaire to be completed and returned, as soon as possible.

6

I will create four concepts and put together a choice of colour schemes and suggest some suitable fonts in a presentation for you to review.

9

An invoice will then be sent for the remaining 50% balance. Once the balance invoice has been paid the final files will be sent over to you.

existing logo/brand

If you have an existing logo/brand that you would like refreshing then that is also something that I can help with. I will work with you to discover a new visual identity for your business by taking a fresh look at your existing brand and suggesting ways in which we can improve what you already have or potentially start again. 

 

brand refresh package

This is for anyone who has an existing logo and/or branding that they would like updating. We can look at updating what you already have (logo/colours/fonts) or start again from scratch and introduce a NEW scheme.

Deliverables include:
logo design:
You will have one primary logo with a secondary logo that (favicon/submark).
File formats: AI, EPS, JPG, PNG 
Colour palette:
All colour references for your new brand, so you are able to use your brand colours in all sorts of applications.
Font suggestions:
Font references for fonts to allow consistency across all of your marketing materials. Fonts are selected with consideration in reflection of your target audience.
 

brand refresh process

1

If you are interested in working with me, please get in touch to discuss availability and your requirements.

4

I will conduct my own research into the project and put together some ideas. I will also need a copy of your existing logo in vector format.

7

Once received I will give you a call to hear your thoughts. I can then make any changes if required and return for you to decide on a final design.

2

You'll receive a free quote detailing an agreement of deliverables, plus an invoice for the deposit to secure your spot.

5

Before the start of the design work we will have a Clarification Call to run through your requirements and the process, to make sure everything is covered.

8

Once the final design is chosen I will create a final presentation displaying the logo, along with colour and font references.

3

On receipt of the deposit I'll send you my Branding Questionnaire to be completed and returned, as soon as possible.

6

I will create four concepts and put together a choice of colour schemes and suggest some suitable fonts in a presentation for you to review.

9

An invoice will then be sent for the remaining 50% balance. Once the balance invoice has been paid the final files will be sent over to you.

Frequently asked questions

How long does it take?


It can take between 2-3 weeks. The first thing would be to confirm availability and when you need the project completed by.




How many rounds of revisions are there?


There are two rounds of revisions if necessary. Once the 4 concepts are completed I will send across a presentation of the designs for you to review. We can then discuss which design you would like to move forward with and if there are any adjustments that you would like to make.




Can I request certain colours?


Of course! If there are any particular colours that you would like to base the colour palette around then please do let me know, so I can look at complimentary colour schemes.




Can I make specific requests?


Absolutely, if there is something specific that you have in mind then please do let me know. I will try my best to incorporate your ideas but will also offer some alterntive options as well at the concept stage.




What are the different types of files used for?


.JPG - Has a coloured box background .PNG - Has a transparent background - For when you want just the logo and no background .AI - Illustrator file - Logo Master file .EPS - Vector used in designed artworks i.e. Posters / Flyers




What is a favicon?


A favicon is the little icon that you see at the top left of your browers tab when searching the internet.




Do I get a set of brand guidelines?


Once you have decided on the final logo design I will put together a presentation including the primary logo, secondary mark and favicon. The presentation will also include references to the colour palette and the suggested fonts. If you would like a specific Brand Guideline reference sheet that shows all the different logos, marks, colours and fonts then this would be a separate charge.





 
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Freelance Graphic Designer in Horsham, West Sussex

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